Lion's Digital-Only Upgrade

Jun 6, 2011

I’m sure many of you have heard by now that Apple announced their newest version of OS X, Lion, will be available in July. The upgrade is $30 and is only available on the Mac App Store. I just wanted to chime in with my thoughts on their App Store-only upgrade approach.

At first glance this seems like a great move… (1) it will force anyone who’s still not adopted the App Store to jump on board; (2) it will make for seemingly easier upgrades; and (3) it will allow Apple to keep all the money. A win-win, right?

My thought is no — and primarily for one reason: when I sell a used Mac that I’ve upgraded to Lion, I can’t include the upgrade with the sale. Sure, I could just do a fresh install and ship it that way, but they aren’t getting any media. And for me personally, media is a must.

So, I like Apple’s idea of allowing people upgrade via the App Store, but I don’t think it should be exclusive. You guys agree?